At a glance
AI image generators turn natural-language descriptions into original visuals — marketing creatives, concept art, product mock-ups, stylised portraits, and more. Quality has advanced rapidly: recent models render photorealistic scenes, consistent characters, and editable compositions that would have taken a human illustrator days to produce.
Image tools vary wildly in what they are good at. Some excel at photorealism, others at stylised illustration or typography. Licensing terms also differ: commercial use is free on some platforms and restricted on others. The wrong choice can mean unusable assets or a legal headache.