At a glance
AI video generators produce short clips β from a few seconds to a minute or more β out of a text prompt or still image. The category has moved from novelty demos to production-grade tools in less than two years: Sora, Runway, Pika, Kling, and others now render coherent motion, consistent characters, and passable physics for many use cases.
Video has the highest production cost of any creative medium. AI-generated clips that are even 70% of the way to usable can save hours per asset. But output quality, length limits, and commercial licensing differ sharply between platforms.